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Vodafone Idea partners with Nazara Technologies to launch gaming service


Telecom operator Vodafone Idea Limited (Vi) has partnered with diversified gaming and sports media company Nazara Technologies to launch a gaming service to its subscribers.

Called Vi Games, the service will offer more than 1,400 Android and HTML5-based mobile games across 10 popular genres such as action, adventure, arcade, casual, education, fun, puzzle, racing, sports and strategy. This will comprise a mix of free and paid mobile games.

The company said its games offering will initially offer casual games and gradually expand to host social games and esports in the future.

During a press briefing, Vodafone Idea chief marketing officer Avneesh Khosla said the service will be initially available only to Vi's prepaid and postpaid subscribers but they plan to extend it to non-subscribers in the future, although he didn't disclose any further details on it.

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